In April 2016, the company released BlueStacks TV which integrated directly into the BlueStacks App Player.

BlueStacks 2.0 was also available for Mac OS X 10.9 Mavericks or later, till 2018. released the new version BlueStacks 2.0 which lets users run multiple Android applications simultaneously. announced that a new version of App Player for macOS, 2.0, was in development, which was released in July. In June 2012, the company released an alpha version of its App Player software for macOS, while the beta version was released in December of that year. App Player features mouse, keyboard, and external touchpad controls. As of February 2021, BlueStacks claimed its apps were downloaded over 1 billion times. The company claims the App Player can run 1.5 million Android apps as of November 2019. Advanced optional features require a paid monthly subscription. The software's basic features are free to download and use. The App Player, software that virtualizes an Android OS, can be downloaded in versions for Windows 10 and macOS.

This brought total outside investment in BlueStacks to $26 million. In July 2014, Samsung announced it had invested in BlueStacks. The public alpha version of App Player was launched in October 2011. Citrix CEO Mark Templeton demonstrated an early version of BlueStacks onstage and announced that the companies had formed a partnership. The company was announced in May 2011 at the Citrix Synergy conference in San Francisco.

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